Develop advertising campaigns to position and promote the leading, easy to use handset in the UK market. Implemented a successful ‘Brilliantly Simple’ campaign across TV, print and digital media.
Strategic communications advice, including 24/7 press office support within the preparation of a crisis communications plan incorporating a media meet and greet programme to build relationships with key trade and national media in the sector.
Media training for senior level spokespeople across the business. Recent training incorporated how to use social media effectively to promote oneself as an industry spokesperson.
Developed new concept for traditional marketing campaign to target 50 plus market, with the goal of widening lead generation in the busy new year marketing period for holidays.
PR for leading competitor to Royal Mail, transforming communications activity from a business-to-business to business-to-consumer brand. Activity includes strategic advice, media monitoring, and crisis communications support.
Created brand identity, including website and sales and marketing collateral combined with PR and marketing campaigns to communicate new business to the international SME community.
Conducted an internal communications audit, resulting in a strategic plan to increase the level of understanding of the business and its activities among staff.
Protecting and promoting the brand as the leading competitor to Royal Mail in the UK postal market. Activity includes strategic advice, media monitoring, crisis communications support, internal communications and social media
